Nadiya Hussain Confirms BBC Has Not Renewed Her Cookery Show.
By Steven McIntosh, Entertainment Reporter.
TV chef Nadiya Hussain has revealed that her BBC cookery show will not return for another series.
Since winning The Great British Bake Off in 2015, Hussain has presented several food programmes for the broadcaster, including Nadiya Bakes, Nadiya’s Fast Flavours, and Nadiya’s Simple Spices. However, in a recent Instagram video, she confirmed the BBC has "decided they didn’t want to commission the show anymore," a decision she described as a “huge turning point” in her career.
A BBC spokesperson acknowledged the change, saying:
"After several wonderful series, we have made the difficult decision not to commission another cookery show with Nadiya Hussain at the moment. Nadiya remains a much-valued part of the BBC family, and we look forward to working together on future projects."
In the five-minute video, Hussain also opened up about broader personal and professional reflections. She touched on the ongoing war in Gaza and her experiences as a Muslim woman in the food industry.
She told her followers:
"The BBC have decided they didn’t want to commission a show. And for me, that was a huge turning point, because it’s something I’ve done for the past 10 years.
I was already on a steady trajectory of change, thinking about where I wanted my career to go, and when the BBC made their decision, it really solidified everything for me. It made me dig my heels in and think, ‘OK, I know where I want to be.’"
Hussain, one of the most successful contestants to emerge from Bake Off, is among a small number of winners who have gone on to host their own cookery series on a major network. Her other BBC titles include Nadiya’s Everyday Baking, Nadiya’s Cook Once, Eat Twice, and the documentary Nadiya: Anxiety and Me.
While broadcasters often reassess programmes based on factors such as viewing figures, value for money, and making room for new talent, Hussain used this moment to reflect more deeply on her position in the industry.
"It’s really difficult," she said. "As a Muslim woman, I work in an industry that doesn’t always support people like me or recognise my talent or full potential.
There’s a lot of gaslighting — making me feel like what’s actually happening isn’t happening."
Despite the challenges, she expressed optimism about the future:
"I’m working on some new things. For me, it’s about being my most authentic self, working with people who believe my voice has a platform, and who believe in my talent."
Hussain also voiced concerns over partnerships and brand ethics, particularly in light of the Gaza conflict.
"I’m way more mindful of who I work with — especially brands that support the genocide. I’ve made sure I’m actively working with those that align with my values."
Reflecting on her evolving career, she concluded:
"There have been lots of changes I’m really excited about. I’m taking back ownership of what I do, how I do it, and who I work with. That’s given me a freedom I haven’t had in the last 10 years."
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