“Not Just Fun and Paragliding – Mahama Urges Kwahu Easter to Fuel Ghana’s Economy”
Every year, thousands flock to the beautiful Kwahu mountains to experience the unmatched thrill of Easter in Ghana — paragliding over lush valleys, live music, booming street jams, and cultural showcases that light up the entire region. But this year, amidst the festive chaos, something deeper echoed through the hills — a powerful message from former President John Dramani Mahama that could redefine the future of Kwahu Easter.
Speaking at the Kwahu Business Forum 2024, Mahama didn’t just show up to party — he came with a purpose. His message was clear: It’s time to shift from just celebration to transformation. According to the former president, while Kwahu Easter has become one of the biggest cultural and tourism events in West Africa, its true economic potential remains largely untapped.
“The excitement is great,” he said, “but we can do more. Let’s turn this into a serious platform for economic growth.” And honestly, he has a point.
For years, Kwahu Easter has been a magnet for tourists and Ghanaians in the diaspora. Hotels are fully booked months ahead, local vendors triple their earnings, and the region bursts into life like nowhere else. But once the music stops, the question remains: What’s left behind besides memories and a few viral TikToks?
Mahama proposed a bold shift — integrating more business development, entrepreneurship forums, and investment opportunities into the heart of the Easter experience. Imagine business expos running alongside music concerts. Imagine investor meetups in the same space as paragliding launches. It’s not about losing the fun — it’s about amplifying the impact.
In fact, some steps in that direction have already begun. The Kwahu Business Forum this year hosted several key players from tourism, real estate, agribusiness, and tech — all exploring ways to invest in the Eastern Region. But Mahama wants more structure, more action, and more long-term thinking. “Let Kwahu Easter not only entertain,” he emphasized, “but empower.”
And let’s not forget the potential benefits to local youth. With intentional business development, the youth in Kwahu and beyond could be equipped with tools, mentorship, and funding to build real businesses. Not just selling waakye for the weekend — but launching ventures that could thrive all year round.
Social media has since buzzed with reactions, with many applauding the idea. Some say it’s time we rethink our major festivals to serve both vibes and value. Others argue that too much “corporate energy” might kill the spontaneous spirit of the celebration. But maybe — just maybe — the magic lies in the balance.
So as we dance, fly, and cheer our way through future Easters, let’s remember Mahama’s words. Kwahu can still be the place for sky-high fun — and sky-high ambition.
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